![[Caitá] - Banner Site Grande.jpg](https://static.wixstatic.com/media/396603_92b8c5b7738842d19746a0939efaefe8~mv2.jpg/v1/fill/w_980,h_308,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/396603_92b8c5b7738842d19746a0939efaefe8~mv2.jpg)
![[Montfrio] - Banner Mobile.png](https://static.wixstatic.com/media/396603_d7f1ef7c61da4c389865ed44ad80378c~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.33_1.00_0.00,enc_auto/%5BMontfrio%5D%20-%20Banner%20Mobile.png)
CAITÁ
Handcrafts
Keys: Identity, Product, Arts, Crafts
An initiative of the couple Maria and Miguel, Caitá is a collaborative handicraft store that will be installed next year in Morro de São Paulo, one of the main tourist destinations in the state of Bahia. The purpose of the project is to grant local artisans competition power in the face of generic souvenir shops installed in the region and, subsequently, to improve the cultural production of the municipality. The store's philosophy aims to make the relationship between the shopkeeper and the artists more equal, increasing the profit margin of local producers in the face of the dynamics implemented daily in the region's commerce.
In the early stages of the project, the owners demanded the construction of an identity that reflected the rusticity and the manual characteristics of the productions present in the products sold by the company. In the native language, the name Caitá is attributed to natural pools, resulting from low tides, which house several species of fish and other marine animals. Caitá is also the name of one of the islands present on the third beach, in Morro de São Paulo.
The sign developed portrays the rustic painting of a fish, alluding to the etymology of the word "Caitá", as well as to the island located in the region. An interesting feature of the sign is that only the circles were used as the base element. To finish the element, brushstrokes were used to approximate the identity of the rustic aesthetic present in the objects sold by the store.
![[Caitá] - Construção.png](https://static.wixstatic.com/media/396603_7c20406f0b244bb0ae321e02d6b48563~mv2.png/v1/fill/w_869,h_576,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/%5BCait%C3%A1%5D%20-%20Constru%C3%A7%C3%A3o.png)
A pattern was developed in the development of the graphic segment, the result of a survey with the Aimorés peoples, native Indians and original inhabitants of the archipelago. The constructed elements refer to the traditional paintings of the tribe found in their productions, made with wood and clay. The choice of these elements corresponded very well to the concepts intended for visual identity.
The new logo, with manual features and rustic finish, exactly complements the aesthetic concepts brought with the plate and the developed pattern. The chromatic palette, with shades of brown, alludes to the main raw materials present in the productions present in the store, wood and clay. The identity has four versions of the brand in horizontal and vertical signatures.
Stationery
As a trend adopted in other projects developed by me, stationery uses materials with less environmental impact. In the case of Caitá's identity, the choice of this segment perfectly matches the atmosphere proposed by the visual identity. In all applications, recycled papers are used, which in most cases have a color close to the color palette defined for the brand.
![[Caitá] - Simulação Cartão.png](https://static.wixstatic.com/media/396603_5d6eecbadc40443c9c56823a1a6f36d4~mv2.png/v1/crop/x_48,y_0,w_1003,h_653/fill/w_931,h_606,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/%5BCait%C3%A1%5D%20-%20Simula%C3%A7%C3%A3o%20Cart%C3%A3o.png)
![[Caitá] - Simulação Timbrado.png](https://static.wixstatic.com/media/396603_1fdad29a560b4c48a2a2a5380c662793~mv2.png/v1/crop/x_0,y_74,w_1200,h_637/fill/w_1141,h_606,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/%5BCait%C3%A1%5D%20-%20Simula%C3%A7%C3%A3o%20Timbrado.png)
![[Caitá] - Envelope.png](https://static.wixstatic.com/media/396603_3fea200183874cd4ab8e4f6b414f60ea~mv2.png/v1/crop/x_41,y_0,w_1118,h_728/fill/w_931,h_606,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/%5BCait%C3%A1%5D%20-%20Envelope.png)
Packaging
Due to the reduction in the company's initial investment, two packaging designs were initially produced. In addition to the diversity of product sizes, most parts are fragile and require care in packaging, due to this, the first production option was the development of gift paper. To complement this application, it was suggested to make a tag. The second application was the traditional kraft bags, with the difference that this piece is used in a higher weight, in order to make the application more resistant, during the tourist's return trip.
![[Caitá] - Sacola 1.png](https://static.wixstatic.com/media/396603_fea523f66291499b942d0750211d1301~mv2.png/v1/crop/x_79,y_0,w_1041,h_709/fill/w_868,h_591,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/%5BCait%C3%A1%5D%20-%20Sacola%201.png)
![[Caitá] - Caixa com Tag.png](https://static.wixstatic.com/media/396603_947fb5f2f6954fdeb6500e3b075337b0~mv2.png/v1/fill/w_751,h_512,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/%5BCait%C3%A1%5D%20-%20Caixa%20com%20Tag.png)
Soon Caitá will start a new project with a photo essay of the works present in the gallery and the artists who participate in the initiative. The company's intention is to start investing in communication from the first half of next year, with the resumption of commerce, so that new items are also developed, such as signage at the commercial point and on its social networks.