![[Gastro] - Banner Mobile.png](https://static.wixstatic.com/media/396603_f441600ad2ac4853b2f13a0d26c0a84a~mv2.png/v1/fill/w_101,h_100,al_c,q_85,usm_0.33_1.00_0.00,enc_auto/%5BGastro%5D%20-%20Banner%20Mobile.png)
GASTROCIRÚRGICA
Contemporary Gastrology
Keys: Redesign, Clinic, Medicine, Exams
Gastrocirúrgica is a clinic specialized in the diagnosis and surgery of the organs of the digestive system. Based in Salvador since the 1980s, the initiative of the couple of doctors Ciro and Helen is a great reference not only with the general public, but also with several other medical colleagues.
The previous visual identity, on the other hand, did not follow the evolution curve of the work and investment made by the couple. The old brand is old-fashioned in several aspects, mainly with regard to its aesthetic characteristics, having a very apathetic color palette and serious finishing problems.
![[Gastro Site] - Logo Antiga.png](https://static.wixstatic.com/media/396603_f9f6cedeb55e49c8ad88b7d4273aa38f~mv2.png/v1/crop/x_0,y_1,w_650,h_399/fill/w_652,h_400,al_c,lg_1,q_85,usm_0.33_1.00_0.00,enc_auto/%5BGastro%20Site%5D%20-%20Logo%20Antiga.png)
Redesign
The objective in the development of the new identity was to bring a greater load of contemporary and strong concepts to the brand, characteristics consistent with the high investment in technology and excellence, inherent in the examinations and procedures offered by the company. Based on these elements, the company's sign has been completely remodeled, with a constructive grid made exclusively in circles and equipped with more harmonious lines than its previous version.
![[Gastro] - Construção 1.jpg](https://static.wixstatic.com/media/396603_280143c97f30464bbd4844361cf4b56f~mv2.jpg/v1/crop/x_0,y_15,w_1200,h_765/fill/w_838,h_534,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/%5BGastro%5D%20-%20Constru%C3%A7%C3%A3o%201.jpg)
Another proposed change was the replacement of the original color palette, adopting a new guise, with colors aimed at the market segment where the company is inserted. In addition, the choice of more vibrant tones, enabling an approximation with the bold concepts idealized for the brand.
The new logo developed corrects the information hierarchy problems contained in its previous version, attributing a clearer separation between the company name and the caption. The final proposal contemplates the flexibility of the brand in four main versions, taking into account the future applications and developments that the identity may present.
In a survey conducted with the public, excellent feedback was obtained on the update process. The concepts used in the sign and other elements were successfully interpreted by the public, enabling the project to continue.
Stationery
![[Gastro] - Papelaria.png](https://static.wixstatic.com/media/396603_e238f4e72938456cbc13a4fe9d3db6a0~mv2.png/v1/crop/x_0,y_18,w_1200,h_1436/fill/w_709,h_848,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/%5BGastro%5D%20-%20Papelaria.png)
The concepts established in the initial part of the project, with more modern and dynamic characteristics, were worked on during the stationery development process. Some characteristics were adopted to accentuate these characteristics, such as the use of the brand's construction grid, approaching a technical look, as well as the alternation of the main color palette between the company's parts, with the objective of breaking austerity in applications.
![[Gastro] - Mockup Timbrado e RPC.png](https://static.wixstatic.com/media/396603_286945efd53b41af83ffaa7cd2707228~mv2.png/v1/fill/w_1000,h_603,al_c,q_90,enc_auto/%5BGastro%5D%20-%20Mockup%20Timbrado%20e%20%20RPC.png)
![[Gastro] - Mockup C4.png](https://static.wixstatic.com/media/396603_7c3aa5d70dc24621a055c8d72a7957d7~mv2.png/v1/crop/x_0,y_4,w_1000,h_786/fill/w_774,h_608,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/%5BGastro%5D%20-%20Mockup%20C4.png)
![[Gastro] - Mockup Cartão.png](https://static.wixstatic.com/media/396603_a47a779dbd304a2fbee7ea8e933e5278~mv2.png/v1/crop/x_0,y_41,w_1000,h_674/fill/w_869,h_586,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/%5BGastro%5D%20-%20Mockup%20Cart%C3%A3o.png)
Extra Applications
Aiming at the modernization and investment movement in new equipment from Gastrocirúrgica, some extra applications of the brand were developed right after the presentation of the redesign. The purpose of this material was to determine which would be the graphic language used in the communication pieces and the language to be adopted. The main themes dealt with issues such as the recurrence of investments made by the couple, the number of exams offered and the tradition consolidated in more than 25 years of experience.
